General Store

A MusicFest Must-Do: Shop the General Store

This is no ordinary festival merch stand

Like general stores of ol’, you’ll find plenty of gems at The MusicFest General Store. Conveniently located in the MusicFest Village at the mountain base and at the Grand Hotel, the General Store will be stocked with the widest variety of official festival and artist merchandise. 

Whether you’re looking to upgrade your festival wardrobe or you want to take home a souvenir, there’s something for everyone: long-sleeve tees, hoodies, caps, custom autographed guitars, beanies, onesies, books, Christmas ornaments, vests, ear muffs, posters, belt buckles. It’s worth stopping by just to hang out and see all the cool stuff. 

We’re excited to unveil the new General Store trailer at The MusicFest Village at the mountain base area. Make plans to stop by Jan. 8 for the grand opening with a chance to score some free MusicFest swag, while supplies last. 

If you’re a fan of Dale Brisby, check the MusicFest app to find out when the hilarious social media sensation will be at the General Store for photos and autographs. 

When you visit the General Store at the Grand, be sure to stop by the Lucchese boot lounge next door. Several bars and restaurants—and MusicFest venues—are near both locations, so you can pop in for a quick browse between shows or plan a full afternoon outing with shopping, music, and cocktails!

The MusicFest General Store
Steamboat Grand Hotel, Lobby Level
Jan. 7: Noon-10 p.m.
Jan. 8-11: 10 a.m.-8 p.m.
*Jan. 12: 9 a.m.-Noon *MusicFest Merch Only

The General Store at MusicFest Village
(MusicFest Merch Only)
Jan. 8-11: 11 a.m.-4 p.m.