General Store

A MusicFest Must-Do: Shop the General Store

This is no ordinary festival merch stand

Like the old general stores, you’ll find plenty of gems plus unique items at The MusicFest General Store. Conveniently located at the mountain base and at the Grand Hotel, the General Store will be stocked with the widest variety of official festival and artist merchandise. 

Whether you’re looking to upgrade your festival wardrobe or you want to take home a souvenir, there’s something for everyone: long-sleeve tees, hoodies, caps, custom autographed guitars, beanies, onesies, books, Christmas ornaments, sports fishing wear, vests, ear muffs, ranch wear posters, bar needs, belt buckles. It’s worth stopping by just to hang out and see all the cool stuff. 

You can also catch some special appearances. If you’re a fan of Dale Brisby, make plans to meet the hilarious social media sensation at the General Store for photos and autographs. He’ll be at the Grand location on Jan. 8 at 4:00pm and at the General Store at The Outdoor Stage on Jan 9 at 2pm. Josh Crutchmer, New York Times, and Rolling Stone journalist and author of the new book, The Motel Cowboy Show, will be doing book signings at the General Store at the Grand on Jan. 9 at 5:00pm. Get a copy of his book about the rise of independent country music (and The MusicFest’s role in the scene) to read on your travels home.

The MusicFest General Store
Steamboat Grand Hotel, Lobby Level
Jan. 6: Noon-10 p.m.
Jan. 7-10: 10 a.m.-8 p.m.
*Jan. 11: 9 a.m.-Noon *MusicFest Merch Only

The General Store at MusicFest Basecamp
(MusicFest Merch Only)
Jan. 7-10: 11 a.m.-4 p.m.