This is no ordinary festival merch stand
Like the old general stores, you’ll find plenty of gems plus unique items at The MusicFest General Store. Conveniently located at the mountain base and at the Grand Hotel, the General Store will be stocked with the widest variety of official festival and artist merchandise.
Whether you’re looking to upgrade your festival wardrobe or you want to take home a souvenir, there’s something for everyone: long-sleeve tees, hoodies, caps, custom autographed guitars, beanies, onesies, books, Christmas ornaments, sports fishing wear, vests, ear muffs, ranch wear posters, bar needs, belt buckles. It’s worth stopping by just to hang out and see all the cool stuff.
You can also catch some special appearances. If you’re a fan of Dale Brisby, make plans to meet the hilarious social media sensation at the General Store for photos and autographs. Tune into MusicFest social media for all General Store appearance schedules including artist meet & greets to music book authors and more.
The MusicFest and its General Stores, there’s nothing like it.
The MusicFest General Store – Steamboat Grand Hotel, Lobby Level
Jan. 6: Noon-10 p.m.
Jan. 7-10: 10 a.m.-8 p.m.
*Jan. 11: 9 a.m.-Noon *MusicFest Merch Only
The MusicFest General Store – Outdoor Stage at The MusicFest Basecamp
(MusicFest Merch Only)
Jan. 7-10: 11 a.m.-4 p.m.